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case study / system design / brand identity / research
The System
I developed a modern graphic style that is inclusive to every age, gender, ethnicity, and background. I wanted the motel to reflect the vibrancy and fresh feel that the city of Bozeman has to offer. I designed a comprehensive system that would be easy to navigate through the use of pattern and shape.
// social media & events outside of motel
// advertising and print material associated with hotel
// room contents & amenities
Room Contents & Amenities
Motel Advertising
Throughout my branding I wanted to break stereotypes that would discourage people from visiting. My print ad aims to welcome people from all backgrounds and interests and attempts to de-bunk the cliche that most people in Montana are cowboys.
Social Media
One the Royal 7's most desirable qualities is its proximity to the Bozeman downtown. I created a circle pattern that would be used on social media to help highlight events happening outside the motel that would encourage guest engagement with the town.
Stationary System
Stationary falls under all aspects of the motel's operations, therefore, I chose to use the complete pattern across the business card, envelope, and letterhead.
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