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In the last three years, the number of outdoor participants has grown more than
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Through this print advertising campaign, my partner Elle Olstyzn and I set out to highlight 4 key features of the All Trails Pro App. Through storytelling we were able to place an audience of all ages and backgrounds into realistic situations where they could feel confident in their travels.
How can advertising encourage safety and promote confidence?
advertising / hand-drawn type / copywriting / collaboration
The circular badge can be found on each poster in order to unify the campaign. The copy is inspired by the common saying "lets get back on track," referencing All Trails key feature which is trail map direction.
Copywriting
Audience: Eldery people
Feature: 1% for Planet
Audience: Bikers
Feature: Off-Route Notifications
Audience: Skiers
Feature: Realtime Map Overlays
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