She Spokes mission is to provide a space for mentorship and education so that more women can become bike mechanics.
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How can a brand close the gender gap in the professional cycling industry?
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brand identity / design for good / mobile advertising / illustration
Behind the name
This brand's name was carefully curated to carry a double meaning. Not only does it reference a bike component, but it also implies to the power of speech, alluding to the expression,"she speaks." The name of this brand marries all of these elements to encapsulate the mission without the need for a tagline.
Why mobile?
She Spokes values creating meaningful in person relationships through our mentorship program. Packing this business onto wheels allows for a wider influence because the van is constantly moving and gaining visibility. Check out the most popular route below!
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Where to find us
Why mobile?
How we help.
She Spokes helps eliminate gender discrimination in the work place and provide a welcoming environment for women of all ages and abilities. The brands friendly, vibrant approach is a new and refreshing addition to the biking industry.
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What makes
us unique?
We all know that learning a new skill requires repetition and practice. Not only does She Spokes teach women individual skills through our classes, but it also equips women with the tools needed to retain the information they learned through the use of these hanging cards.
Made to take home and hang on a workbench or to be thrown in a tool box, these cards contain tips, reminders and diagrams so that women can feel more confident working on their bike themselves. The cards are divided by difficulty so that individuals of ALL skill levels are able to learn free from judgement. ​
